Neymar Jr. becomes Pokerstar's cultural ambassador

24 apr, 2021

Brazilian football star Neymar Jr. Has assumed a new role as a cultural ambassador for PokerStars.net, and continues his partnership with the flutter Entertainment-owned online poker website.

In his new role, Neymar will work closely with the operator on a number of creative projects related to various aspects of culture, from art and design to music.

As its first official action in the role, the footballer has created special playlists for customers, as PokerStars SA gave "the ultimate audio track for any poker game".

Neymar Jr. and pokerstars

A new ad with the star was released yesterday (April 14), and all other activities and campaigns in the partnership will be shown on a dedicated page on PokerStars.net, with promotional material that also appears on the operator's website.

Neymar commented on his new role: “Poker is so much more than just the game. It is a society and a culture, and that's what I like about it. ”

“I am excited to start this next chapter with pokerstars.net, and we are already working on a number of key areas. Music is a real passion for me, so it was only on the list, but there is much more coming. I am excited about seeing what more we have in store. ”

Martin Nieri, Global Director of Brand and Creativity at PokerStars.net, added: “Neymar Jr. Is not just a globally recognized sports star, he is also proven creative with a deep interest in the culture around him. ”

“This new role marks the start of something exciting for the PokerStars.net community, a merger of two worlds, where Poker Meet culture. For the first time in the industry, together, we want to create moments to really change poker and reward those who get involved in everything that comes. "

Neymar joined on PokerStars In December 2020 as part of the brand's 'All In' campaign, and was described by the operator as a “perfect fit” for the brand.

Picture: PokerStars